"Cross media convergence and synergy are vital processes in the successful marketing of products to audiences." To what extent do agree?
Define success in terms of a film?
How did HG use cross media convergence and synergy?
How successful was this? Evidence?
Compare this to SG. Did it need them to be successful?
What other processes were used to market the films that did not include cross media convergence and synergy? Were these successful?
No comments:
Post a Comment